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About

Ruby&Straw

Ruby&Straw help ambitious wine producers find new business, grow and manage sales and distribution in Europe and beyond.
We offer a most cost-effective and entirely flexible way of tackling new or underperforming markets.


With over 20 years' experience in the Wine Export Management, Ruby&Straw are building its identity as a 'go-to' operator for both buyers and sellers offering attractive benefits to both parties.

Founded in 2014 in London, United Kingdom

Ruby&Straw is part of the Alcohol Wholesaler Register Scheme (AWRS) in the United Kingdom, URN 077000007145.

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Sanna van Herwaarden's Background 

Export Manager Europe Cantine Settesoli, Sicily, Italy (JV with Enotria&Coe) 2008-2013, London, United Kingdom.

Cantine Settesoli with its 2500 grape growers is the leading and largest co-operative in Sicily and one of the largest in Italy. 


Market Manager EMEA - Europe, Middle East, Duty Free Europe & Eurasia  Brown-Forman Wines 2000 – 2008, London, United Kingdom

Export management for premium brands such as Californian wines Fetzer, Bonterra, Sonoma-Cutrer, Korbel as well as Bolla wines from Veneto, Italy.

European Sales Manager (Domestic & DF), Rosemount Estate Wines, 1997 – 2000, Guildford, Surrey, United Kingdom

Rosemount was perhaps the fastest growing Australian wine brand in any key export market for at the time. A great introduction to the wine trade and a truly steep learning curve!  

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