top of page



Ruby&Straw help ambitious wine producers find new business, grow and manage sales and distribution in Europe and beyond.
We offer a most cost-effective and entirely flexible way of tackling new or underperforming markets.

With over 20 years' experience in the Wine Export Management, Ruby&Straw are building its identity as a 'go-to' operator for both buyers and sellers offering attractive benefits to both parties.

Founded in 2014 in London, United Kingdom

Ruby&Straw is part of the Alcohol Wholesaler Register Scheme (AWRS) in the United Kingdom, URN 077000007145.

photo lwf2016self.JPG

Sanna van Herwaarden's Background 

Export Manager Europe Cantine Settesoli, Sicily, Italy (JV with Enotria&Coe) 2008-2013, London, United Kingdom.

Cantine Settesoli with its 2500 grape growers is the leading and largest co-operative in Sicily and one of the largest in Italy. 

Market Manager EMEA - Europe, Middle East, Duty Free Europe & Eurasia  Brown-Forman Wines 2000 – 2008, London, United Kingdom

Export management for premium brands such as Californian wines Fetzer, Bonterra, Sonoma-Cutrer, Korbel as well as Bolla wines from Veneto, Italy.

European Sales Manager (Domestic & DF), Rosemount Estate Wines, 1997 – 2000, Guildford, Surrey, United Kingdom

Rosemount was perhaps the fastest growing Australian wine brand in any key export market for at the time. A great introduction to the wine trade and a truly steep learning curve!  

About (2).jpg
bottom of page