ABOUT

Ruby&Straw

Ruby&Straw help ambitious wine producers find new business, grow and manage sales and distribution in Europe and beyond.
With specialist expertise in sustainable, organic/bio-dynamic wines, especially the New World and Italy.

With over 30 years experience in Wine Export, Ruby&Straw are building its identity as an effective operator for both buyers and sellers offering attractive benefits to both parties.

Founded in 2014 in London, United Kingdom.

Ruby&Straw is part of the Alcohol Wholesaler Register Scheme AWRS Reg. No. (United Kingdom) XSAW 000 0010 6826

Sanna van Herwaarden's Background

Export Manager Europe Cantine Settesoli, Sicily, Italy (JV with Enotria) 2008-2013, London, United Kingdom.

Cantine Settesoli with its 2500 grape growers is the leading and largest co-operative in Sicily and one of the largest in Italy.

Market Manager EMEA - Europe, Middle East, Duty Free Europe & Eurasia,

Brown-Forman Wines 2000 – 2008, London, United Kingdom

Export management for premium brands such as Californian wines Fetzer, Bonterra, Sonoma-Cutrer, Korbel as well as Bolla wines from Veneto, Italy.

European Sales Manager (Domestic & Travel Retail), Rosemount Estate Wines, 1997 – 2000, Guildford, Surrey, United Kingdom

Rosemount was perhaps the fastest growing Australian wine brand in any key export market at the time. A great introduction to the wine trade and a truly steep learning curve!